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Simple and Informative

December 21, 0201 Leave a comment Go to comments


I was in Reagan International Airport headed off to Canada for the holidays and notice these billboard ads in the food court of the airport. They wrapped all long the walls and  I really like the use of simplicity of the ads. There is a two to three color use per ad and each has text or an image or a combination of both. Each ad stands alone but overall makes a great ad campaign about raising awareness of the planet and the individuals who live on the earth. There are no high intense graphics or fancy fonts. Very clean and simple – which allows the ads to be read from a far.

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