Home > Fashion > Pants or No Pants???

Pants or No Pants???

This ad was funny to see. I was shopping at the outlets and came across this ad for Ecko Unltd jeans. The overall ad relates to vertical alignment of the jeans and the male model. The stacked text with “Life Is Better” group together with red really helps you read the saying the way you process it.

The witty saying is funny is eye catching. I know with fashion ads there is much more focus on the model and the products they are wearing. But with this I find more focus on the tagline and then products it self. It seems a little more enticing to get customers in the store to buy it.

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