Home > Entertainment, Fashion, Type Design > A little black goes a long way….

A little black goes a long way….

I saw an ad for Russian Dolls ( My Lifetime Show ) and then came across this print / still ad.  I really like this ad and how the use of black is really prominent, but with out being all black. The use of the the iconic Russian dolls as chair and  then there are the Russian Girls sitting in them… Its a really simple play on the Russian dolls that every time you open / un-stack the levels theres another doll. The use of the red, white and blue (in connection to the Russian doll design) does present a cool and clean atmosphere, maybe in connection to the cold weather in Russia?? But the Black interior of the chairs and having the girls in black dresses really makes them pop and be the focal point. My eye goes straight to the middle / horizontal line of the over all design.  AND then there is the tagline that ” These dolls are ready to play” is really whitty and straight to the point. But I would have liked to see the tag line on one line and across the bottom.

The title is connected / displayed as one word and then the color break helps distinguish the two words.  The texture applied to the type face that is really simple and reflects the sleek Russian dolls.

  1. September 18, 2011 at 12:13 pm

    Wonderful ideas

  2. BW
    September 19, 2011 at 7:54 pm


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