Home > Type Design > Black and White – it says it all

Black and White – it says it all

November 20, 2011 Leave a comment Go to comments

I came across this when in the airport.  I really like the simplicity of this ad, but the attention to the small details really make this effective and straight forward. There is direct focus on the frappalate – but the text / font used in the title does complement the chocolate swirls in the coffee and the topping.  I know the use of two or more fonts for an ad is not advised but this works there is enough similarity of the fonts used in the B and W with rest of the text, it complements each other. The use of the third text  I am questions but I think there is main focus and emphasis on the Black & White, the frappalate helps present a direct contract with the use of the sans – serif font that is more geometric.

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