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It says B&W

January 31, 2012 Leave a comment Go to comments


I went to Office Depot and saw this on the shelf – it was kinda funny. But there is a note-book brand that is black& white, black and red, and black and pink. Its simple and can catch on quickly.  The notebook design seems a little Victorian, no so much the type but  mainly the floral print. But I really like the simplicity of the logo design. The over lapping of letters and using positive and negative space is becoming popular for logos but this plays on the letters shape and how handwriting flows. It clean, it clear and can work at any scale. The use of  serif font helps contrast and ground it in comparison to the fludity of the floral print.


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