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Old Town Vintage

I had attended Smithfield Olden Days Festival in Smithfield Virginia and was impressed with the old town architecture. I had come across this store and really like the logo / type design.  It’s simple, the emphasis is clearly on the letter “L” – but how it encloses the names and clearly separates the names from the what I will call a tag line ” antiques . exquisite junk” . Which helps ground the over all design.  Besides the clean and vintage use of lettering the feel / tone of the design is carried into the concept and use of the word” exquisite” to describe junk. There are so many words that can used to describe junk but ” exquisite”  seems to be the right fit for this design.

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