Simple and To the Point

I was in Reagan International Airport traveling to Canada for the holidays and notice these billboards in the food court. These simple ads are made up of text, a picture or a combination of both. Each ad stands alone separately conveying a message but over all, the ads together can be viewed as a consistent ad campaign for bring awareness of the planet and the people that live on earth. The simplicity of the ads are clean and modern, with the lack of intense graphics and over the top display font these ads are effective. They present a point, easily ready from a distance and there is use of simple iconic images to help convey the visual meaning with the literally message.