Home > Fashion, Logos > Its all about the dress

Its all about the dress

February 15, 2013 Leave a comment Go to comments

enza_wine

I was in Total Wine looking for some champaing and came a cross this poster. Enza, a Champagne/Sparkling Wine, which I did not end of getting but was impressed with the ornate floral logo design. The fun and flirty logo is very simple and organic and comes off clean  and supplicated for the overall prevention. The use of the box / cropped portion of the design help create the main focal point. But the campaign poster really puts a nice twist on the selling point. Enza, who happen to be Champaign’s sexy Italian cousin really applies to a female human essence that any woman can relate too. Who does want to be that sexy tease and that is clearly presented with the female drawing. Not only with the drawing but with the type design itself, the fun and flirty script font really present a female flair to the wine. But having the logo design applied to the females dress really reiterates the tag line. The depiction is classy and sexy. The woman  is wearing a full length strapless dress, and yes the dress is everything, the dress does help keep this sophisticated. If it was a mini it would be borderline trashy. And with the gentleman being in outlines there is more focus on the woman the effect she has on a man. Sex does sell but this is more than that and is not coming off as a over the top and degrading for women. Its more passionate and in the moment.

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