Black is used as a Blank Canvas

I saw this commercial and really like how the black is used to help the viewer focus on the sink fixtures and utensils Glenn Kotche is playing. The  set is very simple  set  but  the set  up of the sink water fixtures and the culinary items are a little more complex which we notice and focus on. Having the different colors , a viewer can  imagine or relate to their household color plates helps with that small trigger of possibly adding the Delta faucetin their home .