Home > Uncategorized > Simple, subtle and straight to the point

Simple, subtle and straight to the point

September 4, 2014 Leave a comment Go to comments

Came across this ad. It is a simple ad with text with a picture of a wine bottle. But the small details help the overall picture.  The body text for the ad really complements the text that is used on the wine label but the playful use of a the secondary text / tag line in the shadow plays up the ad. The viewer is forced to take a second look at the so called everyday wine ad that is seen regularly. Some might miss it but it a simple way to play on the dark theme and concept of the wine.

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Categories: Uncategorized
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