Keep the details simple

I passed this store over weekend and this logo design caught my eye. Along the line up stores this detailed logo really seemed heavy. The heavy display font and the logo it seemed to hold its ground on the awning. It does give the old victorian feel of books.

I did stop in and got a better feel for it. The store is an all natural tea, soap and wiccan store. Not your typical magic store, it is all on the natural  healing elements. With the Name Rumpelstiltskin there are  the ties to the time period of this tale, the fade of wicca and the strong dependency on using herbs for healing this store brand it very accurate for its history and its purpose.