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& Pizza

October 25, 2015 Leave a comment Go to comments

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Saw this in Ronald Reagan Airport and it stood out on the line up restaurants. I really like the simple use of the ampersand and it being black and white. & is a simple quick read. With the hustle of being in an airport, you don’t always have time to stop and read a sign. There is consistency; the photos in the restaurant and the pizza boxes are black and white. Overall the ideas and concept are simple and focus on the customer  & pizza.

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