Simply Classic

This simple ad for National Martini Day is retro classic. Love the classy color choice! It not to dark with the use of black and red…. The silhouettes play with the eye and with the color blocking- both elements really balances out the design.  I find the color blocking for martini /thursday and then for day / june 19th  interesting. It really helps the association with day and the date with out being to bulky and taking away from the silhouettes .

Black Box

Saw an ad for this new ABC show and decided to watch it based on the ad, not as much as for the story line but after seeing the previews and after seeing the first episodes it kinda all makes sense. The black box is not as literal as the name – there is focus on the inside, not the outside. So thinking outside the box is not always the best, examining all the components on the inside can be the key. Catherine Black  a neurologist who also happens to  have bipolar disorder helps her patients by focusing on them, their mind and their disorder.

 

The Great Gatsby

Its nice to see that every couple of years there is a remake of some of the original classic novels and movies. I do hope to see the Great Gatsby soon, it happens to be one of my favorite books and this movie has not been over advertised. I know with  the movie release some critics really like it and some just don’t. But is  a  classis story that might have an interesting take but the way society views movies and novels has changed over the years and there is little exception / acceptation  to complex art form….. But with  the movie release, Smirnoff has come out with this vodka for the movie. Its simple and is nice collateral piece in the campaign.

 

Simple and To the Point

I was in Reagan International Airport traveling to Canada for the holidays and notice these billboards in the food court. These simple ads are made up of text, a picture or a combination of both. Each ad stands alone separately conveying a message but over all, the ads together can be viewed as a consistent ad campaign for bring awareness of the planet and the people that live on earth. The simplicity of the ads are clean and modern, with the lack of intense graphics and over the top display font these ads are effective. They present a point, easily ready from a distance and there is use of simple iconic images to help convey the visual meaning with the literally message.

Once Upon a Time – fall 2012

ABC – Once Upon a Time

I can’t wait for the new season of  Once Upon a Time on ABC. I notice this ad online and it grabbed my attention. The simplicity of the layout focuses on the iconic character Snow White, without showing the characters face or the iconic image that Disney has created for  us.  The use of the iconic image or phrase help present the Snow White story – “lips as red a blood and skin white a snow”.  There is very little use of words and graphics, so simple does go along way.

PSA – Stop Bullying

Clearly bullying has always been a problem, but it is getting out of hand. Since the effects of bullying are resulting in death, I hope the school systems take this a little more serious.

 

The Sioux City Journal's Sunday, April 22, 2012

 

 

Stars Wars Black, White and Funny!!

I came a cross this commercial and find it  hilarious….

Black and White – it says it all

I came across this when in the airport.  I really like the simplicity of this ad, but the attention to the small details really make this effective and straight forward. There is direct focus on the frappalate – but the text / font used in the title does complement the chocolate swirls in the coffee and the topping.  I know the use of two or more fonts for an ad is not advised but this works there is enough similarity of the fonts used in the B and W with rest of the text, it complements each other. The use of the third text  I am questions but I think there is main focus and emphasis on the Black & White, the frappalate helps present a direct contract with the use of the sans – serif font that is more geometric.

Dark with out using Black

I was watching some of the movies on the Syfy Channel this weekend.  I really like the commercial that they use to promote the 31 days of Halloween.

I really like the light use of black and there is still a sense of darkness but it’s not scary. It’s a little gloomy. The smoke effect that reflects the advancement of the dark and dreary night. The transformation into the animals  does play on how your imagination transforms when you are alone in the dark and scared

I like the type design of the 31 days of Halloween. The stack and off balanced design does play with the eye AND reads  well.  The missing fragments of the letters does give the worn and old look – not the traditional black and orange block Halloween text.

All I can say is “Classy”

I saw this ad on the back of the Ralph Lauren  Magazine. I  like the placement of top hat, gloves and cane and the green velvet seat. Its clean, classy, it just  old hollywood. Ralph Lauren clothing line is clean and does have a distinct look and feel. This ad reflects an era – I see the connection of capturing  an era and keeping it alive in fashion.