Posts Tagged ‘Type Design’

Old Town Vintage

July 1, 2012 Leave a comment

I had attended Smithfield Olden Days Festival in Smithfield Virginia and was impressed with the old town architecture. I had come across this store and really like the logo / type design.  It’s simple, the emphasis is clearly on the letter “L” – but how it encloses the names and clearly separates the names from the what I will call a tag line ” antiques . exquisite junk” . Which helps ground the over all design.  Besides the clean and vintage use of lettering the feel / tone of the design is carried into the concept and use of the word” exquisite” to describe junk. There are so many words that can used to describe junk but ” exquisite”  seems to be the right fit for this design.

Categories: Logos Tags: ,

Country Home

June 5, 2012 Leave a comment
Privet House Company

Privet House Company

I noticed this display in Target and it not just classy, sheik, and modern. It really has a home, antique feel. It’s so simple the there is focus on the images / items that can be bought through this house ware line. The old chalkboard drawing feel with the simple illustrations really help present a laid back at home feel. The line drawings with the minimal details help present the form and special relation of the object but table that everything is on is implied by the perspective. I do like the type design with the serif font / display font (Privet) and sans serif (House), it helps contrast the text and not make the label too text heavy.


March 18, 2012 Leave a comment

Went to The Public House and saw this sign in the restaurant. The food is amazing and I hope to got there again!!! AS for the sign I really like the type treatment for this. I am not sure if it is one type face at different weights or two fonts used. I am not sure but it is not over whelming or disconnected. It is a list of streets and the treatments go together but each street is differentiated from each other, it doesn’t read all as one statement. This is a good example of how less is more…

Consistency is important.

February 26, 2012 Leave a comment

I heard Katy Perry’s New song ”  Part of Me” and I really like it and I came across this youtube. I really like the Type Design for this and the consistent treatment for the letters do present an urban grunge feel. I really like the hard use of edges, I guess the jagged edges on the vertical lines on the letter forms really incorporate the song title and the lyrics. It is so simple and straight forward but the change in color and use of effects to literally convey the iconic version  of the lyrical sense. (Hope that makes sense.) Examples would be the glowing, the fading and drain and so on and so on…..This really keeps your eyes moving and it is not overly done to the sense where you have to struggle to read the lyrics.

For the type treament it seems theres was a play on addition and subration to the anatomy of the letters. The counters of the letters were remove and jagged line to the main vertical line of the letters were added. I thin when designing type faces the over all apperance of the letters seperate and together are some of the main challenges for type design. In this case you have to remove one thing to add another.

Katy Perry - A part of me (from

Katy Perry - A part of me (from

Creating Depth

February 19, 2012 Leave a comment

Saw this magazine  and YES this stood out from all of the other magazines that were on the table. With magazines I am not fond of how the text is  layer on top of an image, especially when there is a model or group of people  featured on the cover pictorial. I understand the magazine title and  the text for the main features / articles but it can get too cluttered and way too text heavy. I really like how everything is layered and treated for this cover design.  The man is  clearly the focal point for this cover pictorial and then the car – which clearly follows the main feature for this issue of the Ralph Lauren Magazine.  I really like the balance of this design. The  bulk of the car image is on the left and the text is on the right and I do prefer that they did not have the magazine title over lap Ralph, but the over layering of the main feature text is positioned well. It doesnt sem to hide a crucial part of the photo or take a way from the design or the design elements AND I think it helps with creating depth for the over all cover design.

It says B&W

January 31, 2012 Leave a comment


I went to Office Depot and saw this on the shelf – it was kinda funny. But there is a note-book brand that is black& white, black and red, and black and pink. Its simple and can catch on quickly.  The notebook design seems a little Victorian, no so much the type but  mainly the floral print. But I really like the simplicity of the logo design. The over lapping of letters and using positive and negative space is becoming popular for logos but this plays on the letters shape and how handwriting flows. It clean, it clear and can work at any scale. The use of  serif font helps contrast and ground it in comparison to the fludity of the floral print.



January 29, 2012 Leave a comment

AbsoluteOC Magazine

Yes I am  a fan of the Housewives of Bravo and saw this cover. I really like the type treatment used for AbsoluteOC,  it chic , classy and modern. The use of the red / burgundy helps break up the words without using a space. It helps keep the title of the magazine on one line and I think this type design can be shrunk down and it would still be clear to read. The image of Gretchen Rossi seem to  very greek goddess. The simple photo conveys the message of the goddess look and not being overly done. The focal points of the dress and the orange that really pop –  if  the photo was really detailed with a lot of props and an over designed set the who cover would lose its impact. I thin the simple details really make this cover photo successful. The simple dress, hair and make up really help with the  technique of the black and white  image with the color application to certain objects.  Yes there are a few things I would have changed but if this picture was the best pic from all the others that were taken then it was good for print. Like they say in print once it printed it permanent….

If I saw this on the shelves  along with the other magazines I think it would really pop – have you notice that magazine with black and white cover photos tend to pop of the shelves then the full color covers??